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Top Marketing Trends for 2017

Sessions available through April 12, 2017.

What’s new? What’s hot? What’s going to take your marketing up a notch?

Join us for this free virtual conference to discover what trends will shape marketing in the coming year. From smarter content creation and MarTech that actually makes your life easier to the top digital trends, you’ll walk away ready to make this your most awesome marketing year yet.

Cheers to 2017!

Agenda

Dave Parro & Sarah Hale
Dave Parro & Sarah Hale

From Innovation to Adoption: The State of Marketing Technology 2017

Marketing technology is evolving at lightning speed and marketers across industries are struggling to keep up. However, there’s good news for marketers as they plan their year: budgets are increasing, implementation and integration barriers are falling, and marketers increasingly feel that the solutions their companies are purchasing meet their needs. Join us to explore your role in the evolving MarTech landscape and discover how you can make the most of your next purchase.

You will learn:

  • How tech-savvy marketers may make (or break) a company’s success with MarTech
  • Why integrated, best-of-breed stacks are the way of the future
  • Why a chief marketing technologist may be the best hire your team will make this year

Mike Corak
Mike Corak

Practical Digital Trends for 2017

Digital is a constantly moving target. Ad networks, social networks, search algorithms, and user behavior are always changing, making it difficult for marketers to understand where to focus. But with the right strategy, tactics, and integration the opportunities are endless. In this session, you’ll discover the top digital trends for 2017 and how to incorporate those trends into your existing digital marketing plan.

You will learn:

  • Top digital trends
  • Tests you can conduct to ensure these new trends are right for your digital marketing plan
  • Where you should focus your budget and time
  • Benchmarks for 2017 and how you stack up against your competitors

Carlos Hidalgo
Carlos Hidalgo

Developing Content That Generates More Conversation in 2017

Everyone is creating more content, but are you actually having conversations with your buyers? In this session, we’ll look more closely at the common mistakes marketers make in content creation and how they can be more effective at reaching the right buyers, at the right time, with the right message.

You will learn:

  • How to identify common content creation mistakes
  • Tips for getting your messages read
  • How to structure your messages so they are more meaningful to the buyer
  • The optimal time to send your messages

Sponsors


BrightFunnel
   Marketo   Uberflip   Vidyard

On-Demand

Can’t join us for every session? Don’t worry. You can catch all presentations on-demand for 90 days after the live show. You’ll miss the chance to ask questions and network though, so do try to join us during the live sessions.

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