Marketing Strategy

Marketing Strategy

Marketing Strategy

A Feast of Smarts

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Sessions available through February 10, 2017.

We’re heading into the crazy holiday season and before you know it, 2016 will have come and gone. Hopefully it’s been a productive year for you and your marketing. But the new year is coming, offering the promise of bigger growth and more profitability—all fueled by your amazing marketing. That is, if you’re willing to stop, take a deep breath, and put on your strategy hat.

So, before you’re consumed by 2017 tactical planning, family gatherings, and way too much shopping, feast on smarts at our free virtual conference. We have three excellent sessions lined up to help you get your strategy in place so you can make 2017 your best marketing year yet.


Marc Rubner
Marc Rubner

A Blueprint for Reaching More Buyers, Creating Better Messaging, and Positioning Products for Success

B2B marketing is a specialized discipline that requires a different set of objectives, tools, and training than consumer marketing. In this session, Marc will introduce attendees to the Strategic B2B Marketing Framework. This five-step approach to successful B2B marketing is a blueprint for building a winning B2B marketing infrastructure at any company, within any industry, on any budget.

You will learn:

  • The keys to B2B product positioning
  • How to create effective messaging
  • How to test, measure, and adjust, for continuous improvement

Liz Sophia & Ron Shah
Ron Shah & Liz Sophia

How a CFO and SVP of Marketing Fell in Love With Revenue Marketing: A Case Study

This is the story of a CFO and SVP of Marketing who met and instantly fell in love with the idea of revenue marketing. Over the course of four months, a marketer was able to prove the impact of her marketing efforts and present them in a language that finance could understand and support. This symbiotic relationship is propelling their organization to new heights in profitability. Join us for this session to learn how you too can make the transition to a revenue marketing program, creating wealth for your company and salespeople.

You will learn:

  • The unique and strategic relationship between marketing and finance, and the value it brings to your organization
  • What marketing data & metrics resonate with your CFO
  • Potential challenges of the CMO/CFO relationship and how to avoid or overcome them

Rob Zaleski
Rob Zaleski

How to Scale Humanized Marketing (and Unplug the Marketing Robots)

When automation goes too far, our marketing can lose its humanity. But it doesn’t have to be that way. It’s time for us to reclaim our marketing with a more human approach. Join us for this lively session where you’ll discover strategies—with real-world B2B examples—of ways to increase reach and exposure in a very human way.

You will learn:

  • How incorporating influencers can spread your reach
  • Ways to activate advocates to gain brand awareness
  • Why some of your best advocates may be right under your nose


AdRoll   Act-On Software   Marketo
Uberflip   Vertical Response   Vidyard


Can’t join us for every session? Don’t worry. You can catch all presentations on-demand for 90 days after the live show. You’ll miss the chance to ask questions and network though, so do try to join us during the live sessions.

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