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Mobile Marketing

Mobile Marketing

Mobile Marketing

The Dirty Little Truth of Mobile

View On-Demand

Sessions available through January 13, 2017.

Are you keeping track of all the latest innovations in mobile technology? Do you know how your customers’ behaviors are changing because of these innovations? And do you have a mobile strategy in place that’s flexible enough to react to these changes? Don’t worry if you said “no” to any of these. You are in the majority. But not for long.

Join us for this free virtual conference to learn how to utilize the changing mobile landscape to create better marketing.

Agenda

Daniel Katcher
Daniel Katcher

How Mobile Technology Is Changing the Shape of B2B Marketing

Developing a flexible and viable mobile marketing strategy is critical to accelerating new windows of opportunity within the mobile space. Using customer case studies to illustrate successful B2B examples, this presentation will focus on the ways that companies can leverage the mobile platform to engage their customers and grow their business.

You will learn:

  • Why creating a customer-focused user experience is essential in mobile 2.0
  • The current business challenges in building today’s mobile applications
  • How to choose a mobile platform that supports experimentation and adjustments

Alicia Shiu
Alicia Shiu

Leveraging Behavioral Data for B2B Marketing

In B2B marketing we think a lot about leads, email open rates, and web traffic. But one valuable source of information is often overlooked: user behavior. If you have a web or mobile presence, there’s a trove of user behavior data that can help you make more tailored, effective marketing decisions. This session will cover key ways you can take advantage of behavioral data.

You will learn:

  • How to use behavioral personas to inform messaging
  • How to segment customers by behavior for targeted campaigns
  • Behavioral triggers that lead to conversion

Adam Rizzieri
Adam Rizzieri

How to Increase Engagement and Revenue With Mobile Marketing

Brands now have more information about their customers than ever before. Successful mobile marketers utilize this information (big data and analytics) to create more relevant content. In this session, you’ll learn how to do the same to reach your mobile users in all stages of the buying cycle—leading to stronger engagement and revenue.

You will learn:

  • How to connect with the ever-connected consumer in a meaningful way
  • How to personalize the purchase experience
  • Why mobile allows for more personal relationships between brands and their customers

Sponsors

Amplitude        Marketo

On-Demand

Can’t join us for every session? Don’t worry. You can catch all presentations on-demand for 90 days after the live show. You’ll miss the chance to ask questions and network though, so do try to join us during the live sessions.

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