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Marketer’s Brunch & Learn

Marketer’s Brunch & Learn

View On-Demand

Sessions available through June 10

We are super stoked to offer our first-ever Marketer’s Brunch & Learn. You bring your favorite brunch goodies (suggestions provided for each course), and we’ll supply the smarts.

We’ve lined up some of today’s leading marketing technology thought leaders to share their insights and tips for this high-energy, multi-course event. Whether you are looking to optimize content, retain your current customers, or use your technology more efficiently, you’re sure to find something that will feed your need for knowledge.

Agenda

11:30am–12:00pm ET
Hana Abaza
Hana Abaza

Great Content Isn’t Enough: How to Create & Optimize a Killer Content Experience
for Better Results

You’ve invested in content marketing. You’re consistently publishing valuable content that’s relevant to your audience, but you’re still not hitting your targets. What gives? The truth is, even if your team is pumping out great content week after week, great content isn’t enough. In order to leverage content and meet your goals, you need a remarkable content experience—one that’s responsive, strategically organized, and tailored to your audience. Join Uberflip’s Hana Abaza for a sneak peek at how her team boosts engagement, accelerates lead generation, and fuels marketing automation (and how you can too!).

You will learn:

  • How to organize and tailor your content experience for better results
  • How to optimize content and calls-to-action (without being at the mercy of your IT team)
  • How to create killer content experiences that your audience will love

Suggested course pairing: French roast coffee, assorted local fruits, and brioche toast with honey butter

Presented by
Uberflip
12:15pm–12:45pm ET
Shari Johnston
Shari Johnston

Predictive Marketing Leaders Unite: Use Cases Unveiled

Predictive marketing offers marketers the promise of a competitive edge by using data science to drive their go-to-market strategy. But how customers are leveraging predictive has been up for debate. SiriusDecisions research director, Kerry Cunningham, recently hosted a predictive marketing roundtable that included senior leaders from Radius, Everstring, Lattice Engines, Infer, 6Sense, Leadspace, SalesPredict, Mintigo, and MRP/Prelytix. The purpose was to achieve alignment on the top use cases that are driving B2B marketing success. This session will elaborate on the discussions and outcomes from that roundtable, including what core use cases these leaders found to be most successful.

You will learn:

  • How these use cases can help you build demand as a B2B Marketer
  • How customers are using these use cases today, and the results they are seeing
  • What impact predictive marketing had on the SiriusDecisions waterfall

Suggested course pairing: eggs florentine with millionaire bacon and an earl grey tea latte

Presented by
Radius
1:00pm–1:30pm ET
Janelle Johnson
Janelle Johnson

Linda West
Linda West

Marketing Across the Buyer’s Journey

Act-On Software recently surveyed leading CMOs to see how top-performing companies are planning to spend their budget and time across the buyer’s journey. In this session we’ll share with you the survey results, showing where marketing leaders are allocating their money and efforts, and the metrics they are using to monitor performance across the buyer’s journey. You’ll discover how to leverage marketing technology to achieve success with brand marketing, demand generation, and customer advocacy.

You will learn:

  • CMO perspectives on KPIs, team structure, and resource allocation
  • How top performers measure marketing results
  • Tips for setting your organization up for success with marketing technology

Suggested course pairing: strawberry cream cheese stuffed french toast, crispy bacon, and a blood orange mimosa (or just blood orange juice with a splash of soda)

Presented by
Act-On
1:45pm–2:15pm ET
Rick Siegfried
Rick Siegfried

Creating Your Customer Cage

Did you know that a 5% increase in customer retention can increase your profits by 15%–125%? If customer retention isn’t a marketing priority this year, it definitely should be. In this session we’ll give you the tips and tricks you need to create an amazing customer cross-sell and retention marketing plan.

You will learn:

  • How to keep your current customers as happy as ever and keep them coming back for more!
  • Why customer experience should be the focal point of your marketing efforts
  • What the heck a “customer cage” is and why you need one

Suggested course pairing: roast pork eggs benedict, crispy fried rosemary potatoes, and habanero spiked bloody mary (with or without vodka)

Presented by
Marketo
2:30pm–3:00pm ET
Jeff Gadway
Jeff Gadway

Break Some Records and Blow Some Minds with Personalized Video

Did you know that using personalized video can help generate up to 15% CTRs on email and content marketing campaigns? Pretty exciting, right? In this course you’ll discover why video marketing is the next best thing to talking to customers in person and how you can make it work for your business. By tracking who actually watched your videos and how long they were engaged, and then using this information for lead qualification, you will become an empowered marketer who gets results.

You will learn:

  • What personalized video is, and how can it boost email CTRs by 400% or more!
  • Different strategies for using personalized video in inbound and outbound campaigns
  • How measuring digital body language can result in more leads and better lead qualification

Suggested course pairing: short stack of cinnamon roll pancakes with local buttter, portuguese sausage links, and chai tea

Presented by
Vidyard
3:15–4:00 ET
Jim Williams
Jim Williams

Kevyn Klein
Kevyn Klein

Shut Up and Let Your Customers Do Your Marketing for You

There’s no easy way to say this: your future customers don’t trust you, your marketing, or your sales reps. Instead, they are seeking feedback from their peers on third-party review websites, social networks, and at in-person events—not on your website. How can you make sure your customers are talking about you when it matters most? It’s time to shut up and listen. Turn your customers into vocal advocates, and let them do your marketing for you. Learn how some of the most successful B2B companies in the world are building advocate communities and mobilizing their best customers to flood the market with social proof.

You will learn:

  • Why advocacy is the key to sustainable growth
  • How to create an engaging advocate community
  • The value of advocacy and customer engagement

Suggested course pairing: prosciutto and leek quiche with a lychee ginger bellini

Presented by
Influitive

On-Demand

Can’t join us for every session? Don’t worry. You can catch all presentations on-demand for 90 days after the live show. You’ll miss the chance to ask questions and network though, so do try to join us during the live sessions.

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