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Email Marketing

Email Marketing

Email Marketing

More Opens. More Clicks. More Conversions.

View On-Demand

Sessions available through August 11, 2017.

One person’s spam is another person’s filet mignon.

Wait! Does that sound like BS to you as well? Filet mignon is a buttery, luxurious cut of beef that takes skill to prepare. Spam, well Spam is gelatinous processed meat in a can. Sure, people serve it up in all sorts of interesting ways (Spam masubi, anyone?) But, let’s face it: the two just aren’t comparable.

And just like in cooking, email marketers can’t expect canned messages to get the same “ohhing” and “ahhing” as a well-planned and crafted message.

Are you ready to take your campaigns to new heights? Join us for our free Email Marketing Virtual Conference to get all the skills and tips you need to become a master chef of clicks and conversions.

Agenda

11:30am–12:15pm ET
Kath Pay
Kath Pay

Three Steps to Increasing Your Email Marketing Conversions

There are three steps to achieving conversions within email marketing. Yep, that’s right—three. And you must get each of them right, as they can all impact (either positively or negatively) the success of your email marketing campaigns. Join us as we reveal this three-step process to help you achieve conversion rates that will blow your mind.

You will learn:

  • Effective ways to get your subscribers to open and read your emails
  • How to get subscribers to click and take action
  • The power of persuasive cues and techniques

12:30pm–1:15pm ET
Chad White
Chad White

Adapting to Consumers’ New Definition of Spam

Consumer attitudes toward spam continue to shift dramatically, which in turn demands that brands make an equal shift in their email marketing strategies. In this session, you will hear the findings (and get some actionable advice) from the Adapting to Consumers’ New Definition of Spam report, which is based on a joint Litmus-Fluent survey of more than 1,300 American adults.

You will learn:

  • What consumers’ broadening definition of spam is, and how they interact with the spam folder
  • How millennials’ unsubscribe and complaint behavior differs from other age groups
  • The best ways marketers can reduce spam complaints and unsubscribes

1:30pm–2:15pm ET
Kevin Linden
Kevin Linden

Email Makeover: Fresh Ideas to Boost Your Next Email Campaign

Does your email program need a makeover? If you said “yes” (and let’s face it, we can all use a makeover every once in a while), then you don’t want to miss out on this awesome session, filled with top email marketing tips. You’ll get an inside look at what the email innovators are doing and how you can step up your game to get more opens, more clicks, and—most importantly—more sales!

You will learn:

  • How you can evolve your email strategy to stay ahead of your competition
  • What new technology you should be taking risks on right now
  • How to add the “wow-factor” and create a more personalized experience for your subscribers

Sponsors

Uberflip        Workfront

On-Demand

Can’t join us for every session? Don’t worry. You can catch all presentations on-demand for 90 days after the live show. You’ll miss the chance to ask questions and network though, so do try to join us during the live sessions.

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