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Content Marketing

Content Marketing

Content Marketing

Killer Content That Converts

View On-Demand

Sessions available through May 9, 2017.

Content is king. But killer content that converts is not a given. It takes a special combination of engaging content, delivered to the right people at the right time. And to do that, you need to think about more than just one whitepaper, tweet, or video. You need to create a strategy guided by customer insights and data.

Join us for this free virtual conference to discover how you can take your content marketing to the next level. We’ve lined up three sessions that will get you on the path to creating killer content today—and for years to come.

Agenda

James Harris
James Harris

How Customer Insight Fuels Killer Content

Every marketer knows that content is the key to successful engagement. Get the ingredients right and your content will connect with your target audience and propagate across your market. However, it’s not easy or quick. Content often misses the mark. Join us for this strategy-packed, interactive session to learn how you can improve the awesomeness of your content by looking to your customers for insight.

You will learn:

  • How to increase content relevance with customer insights
  • The role of the human algorithm in content evolution
  • How to maximize your content impact throughout the buying cycle

Laura Breslaw & Jon Russo
Laura Breslaw & Jon Russo

From Concept to Lead Generation: Content Campaigns That Engage and Effectively Convert

There are many critical parts to ensure client campaigns generate engagement and leads. Content must be relevant to the intended buyer. Campaigns should be segmented to audiences of similar interests and relationship quality. And companies need enterprise tools to integrate disparate data and improve conversion. Join us for this session to go beyond touch points and learn how to create campaigns that engage and convert.

You will learn:

  • How to develop a long-term strategy that supports the brand and increases customer demand
  • Best practices in segmentation, distribution, and content packaging
  • How to integrate your data and optimize marketing automation to generate qualified leads

John Foley & Karen DeWolfe
Karen DeWolfe & John Foley

A Framework for Successful Content Marketing

Sure, you know that a content strategy is important, but where do you begin? Join us for this practical session to learn how to create a compelling content marketing strategy—starting with the basics—including an in-depth look at the structure of great content marketing and how to set up your team for success. You’ll discover the importance of a content calendar and gain an understanding of what content is appropriate during different stages of the buying cycle.

You will learn:

  • Why having a content strategy is now more important than ever
  • What to send, when to send it, and how to convert prospects
  • Where to find fresh content and how to keep new content flowing throughout the year

Sponsors

CallRail   Marketo

On-Demand

Can’t join us for every session? Don’t worry. You can catch all presentations on-demand for 90 days after the live show. You’ll miss the chance to ask questions and network though, so do try to join us during the live sessions.

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