Attend this on-demand conference and fuel up on smarts from today’s leading marketing thought leaders. Includes live Q&A, resources, networking, and much more.
Dave Parro & Sarah Hale
Vice President and Partner Walker Sands Communications @daveparro
Dave is the vice president and a partner at Walker Sands Communication, where he leads the retail technology, marketing technology, and education technology practice areas. With more than 15 years of experience in public relations, journalism, and business, he helps B2B technology clients tell their brand stories through integrated communication strategies that drive real business results. An expert in bringing together PR and digital marketing to generate publicity and leads, he serves as senior strategist and consultant for clients like Accenture Interactive, Infogroup, Sprout Social, and Flipgrid.
Sarah is an account director at Walker Sands Communications, where she leads the marketing technology practice. She develops marketing and media relations programs that generate high-volume, high-quality media coverage. Sarah is experienced in developing content-driven lead generation programs that both broaden awareness and help to fill the sales pipeline for business-to-business clients. Clients she’s worked on include Infogroup, Networked Insights, and Sprout Social. Her work has been recognized by both the Public Relations Society of America and the Publicity Club of Chicago.
Carlos has over 20 years of experience as a B2B marketing practitioner. He is widely recognized for his expertise in strategic integrated marketing, demand process, demand transformation℠, and marketing automation. As CEO and Principal of ANNUITAS, he drives strategy and leads core practice teams to transform demand℠ for enterprise clients globally. Carlos has been named one of the 50 Most Influential People in Sales Lead Management for the last five years and was named as a Who’s Who in BtoB Marketing in 2011 and 2012.
Mike is the vice president and general manager at DAC Group, one of North America’s leading digital performance agencies. He has developed winning integrated digital strategies for hundreds of companies including Bank of America, Coca-Cola, ConocoPhillips, Farmers Insurance, General Electric, Nike, and Walt Disney. Previously, he co-founded content marketing agency Ethology and led strategy teams at Ethology, Off Madison Ave, and iCrossing.